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AI to filter more into everyday life at the IFA in Berlin

Post By:Najeeb Mirani

BERLIN (AFP) – Manufacturers of electronic products are betting that artificial intelligence is increasingly intertwined in our relations with their products in the annual fair of this sector, the IFA this year.

From Friday, “the new launches in the niche of artificial intelligence will be the ones that everyone is talking about” at the industry event in the German capital, Gartner analyst Annette Zimmermann predicted.

South Korean giant Samsung, through a new connected loudspeaker, Home Galaxy, equipped to respond to spoken orders, can send its voice assistant Bixby to battle with the Google Assistant, Amazon’s Alexa and Apple’s Siri for the domain of living rooms and kitchens.

These devices caused a sensation at the IFA last year, so the 2018 show is an opportunity to take stock of its reception among the public.

The research firm Gartner predicts that by 2020, about 75 percent of American households will use a voice assistant.

Meanwhile, a similar technology is extending its reach to devices connected from refrigerators to bulbs, gigantic televisions with increasing resolution, and portable devices used to track physical state data.

Such mass-market products are IFA’s bread and butter, which traditionally contrasts with its US-based nerd CES, based in Las Vegas.

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